Luxury & digital : the new frontiers of luxury

Luxury & digital : the new frontiers of luxury

Editeur(s) Dunod
Date de parution : 12/07/2023

Quatrième de couverture :

Towards luxury 3.0 and beyond !

No doubt the digital disruption enforced by the pandemic - with its closed shops and empty streets - will be remembered as an unprecedented turning point for luxury brands. Farewell to the brick-and-mortar model, long live Web3 and its new territories : IA, Metaverse, NFTs and blockchains !

The moment was exhilarating, the rebound and resilience of the market spectacular. Luxury brands set sail In pursuit of their exiled online customers and got the lead out. This meta-luxury ambition has a lot to offer, new practices and ideas are emerging every day and the touch points are multiplying, creating a wealth of opportunities. This Luxury 3.0 advocates for a more personalised, fluid, intuitive but also engaged, sustainable and transparent customer experience. These demands are the new performance indicators for luxury brands.

Published in English for the first time, Luxe & Digital brings together the views and expertise of the largest panel of digital and luxury giants ever assembled to date. Their objective is twofold : to guide you through the new digital frontiers, and to invite the luxury sector to be resilient in the face of today's and tomorrow's digital transformations.

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Ean : 9782100853021
Format et Reliure : Livre
Hauteur : 25.0 cm
Largeur : 17.0 cm
Epaisseur : 1.6 cm